Venture into the marketing strategy of showing ads to people who have visited your website in the past. We’ll explain how and why this strategy can leverage your costs and audience reach.


What can you expect from this course?

In this course, you'll learn the basic idea behind the remarketing strategy and why it is worth marketing to your previous website users.
What can you expect from this course?

What You'll Learn

  • Lower costs by displaying ads to users already familiar with your brand.
  • Tailor your ads and capture loyal customers to your brand.
  • Enhance your strategy by following our Remarketing best practices.


  • Objectives Objectives
  • Introduction Introduction
  • Remarketing Lists and Requirements Remarketing Lists and Requirements
  • Strategy Behind Audience Membership Duration Strategy Behind Audience Membership Duration
  • Ad Types Ad Types
  • Dynamic Remarketing Dynamic Remarketing
  • Product Data Product Data
  • Remarketing List For Search Remarketing List For Search
  • RLSA Creation RLSA Creation
  • Best Practices For RLSA Best Practices For RLSA
  • Customer Match Customer Match
  • How Customer Match Works How Customer Match Works
  • Quiz Quiz
Enroll to Remarketing


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