Microsoft Advertising 101
Learn how you can benefit from advertising on Microsoft and get lower costs per clicks and show ads to a qualifying audience.
What can you expect from this course?
In this course, you'll be introduced to the basics of Microsoft Advertising and how to effectively implement a campaign by following best practices on bidding strategies and other campaign settings.
What You'll Learn
- Recognize the value of the audience found in the Microsoft Advertising Search Network.
- Set up a campaign by adjusting bids, adding negative keywords, and conversion tracking.
- Understand the basic fundamentals of Microsoft Advertising such as their search results page, bidding strategies, and more.
Microsoft Advertising 101
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Course Objectives
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Introduction to Microsoft Advertising
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The Search Result Page
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Ad Rank
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Introduction to Keywords
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Keyword Match Types
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Negative Keywords
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Bid & Cost Per Click
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Conversions
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Spend & Budget
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Microsoft Advertising 101 Quiz
Microsoft Advertising 101
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