Microsoft Advertising 101

Learn how you can benefit from advertising on Microsoft and get lower costs per clicks and show ads to a qualifying audience.

Microsoft Advertising 101

What can you expect from this course?

In this course, you'll be introduced to the basics of Microsoft Advertising and how to effectively implement a campaign by following best practices on bidding strategies and other campaign settings.
What can you expect from this course?

What You'll Learn

  • Recognize the value of the audience found in the Microsoft Advertising Search Network.
  • Set up a campaign by adjusting bids, adding negative keywords, and conversion tracking.
  • Understand the basic fundamentals of Microsoft Advertising such as their search results page, bidding strategies, and more.
Microsoft Advertising 101

Microsoft Advertising 101

  • Course Objectives Course Objectives
  • Introduction to Microsoft Advertising Introduction to Microsoft Advertising
  • The Search Result Page The Search Result Page
  • Ad Rank Ad Rank
  • Introduction to Keywords Introduction to Keywords
  • Keyword Match Types Keyword Match Types
  • Negative Keywords Negative Keywords
  • Bid & Cost Per Click Bid & Cost Per Click
  • Conversions Conversions
  • Spend & Budget Spend & Budget
  • Microsoft Advertising 101 Quiz Microsoft Advertising 101 Quiz
Enroll to Microsoft Advertising 101

Microsoft Advertising 101

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