LinkedIn Profile Targeting
LinkedIn Profile Targeting is an innovative way in which you are able to target people based on their job position as well as industry and company they work in. Add LinkedIn Audiences to your targeting settings and reach a relevant audience on Microsoft Advertising.
What can you expect from this course?
In this course, we explore the exclusive feature of LinkedIn Profile Targeting on Microsoft Advertising, why you should add them to your campaigns and how you can first set them up.
What You'll Learn
- Improve your ad’s Click-through rate and narrow down your target audience to a relevant user profile.
- Segment LinkedIn Audiences by company, industry, and job position.
- Set them up and learn how you can optimize your profile targets.
LinkedIn Profile Targeting
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Objectives
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Introduction
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Benefits
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Setting Up for New Campaigns
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Setting Up for Existing Campaigns
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Optimize Your Search Campaigns
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Optimize Your RLSA Campaigns
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Conclusion
LinkedIn Profile Targeting
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