Google Shopping Basics
Want to generate traffic and bring conversions to your online store? With this course, you’ll learn the basics behind a successful eCommerce strategy. You can expect to master the whole setup and optimization process that’ll help scale your Google Shopping listings.
What can you expect from this course?
Our eCommerce Basics course covers the main fundamentals of Google’s Merchant Center and Data Feed Watch platform. In other words, you can expect to learn the main steps and best practices to follow for any ecommerce end advertiser. Not only that, but you’ll also know how to implement multiple API integrations for your product feeds, including Shopify and other third-party plugins.
What You’ll Learn
- How Google Shopping works
- The step-by-step setup process of the Merchant Center
- How to integrate Shopify accounts to the Merchant Center
- Which are the leading CMS eCommerce platforms and feed management tools
- The process of creating product feeds
- How to add shops in Data Feed Watch
Google Shopping Basics
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Shopping Ads Basics
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Before getting started
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Merchant Center Account Creation and Configuration
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Data Feed Watch Walkthrough
Google Shopping Basics
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