Audit a Google Ads Search Campaign
Make auditing Google Search Campaigns easy with our course! Cover the basic concepts of a Google Ads Search campaign to fully grasp the areas in the account that are working or need improvement. Once you complete the course, you’ll be able to fully diagnose an account and provide a course of action based on your findings.
What can you expect from this course?
In this course, we will cover the basics of auditing Google search campaigns. We’ll learn how to read account performance through metrics that reflect the current strategy's effectiveness.
What You’ll Learn
- Analyze a Search campaign’s performance and learn to read the metrics signaling red flags.
- Spot opportunity areas in the account that give leeway for campaign growth and expansion.
- Establish account recommendations based on the audit findings along with future steps to take.
Audit a Google Ads Search Campaign
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Objectives
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Tracking
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Trend Analysis
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Campaign Settings I
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Campaign Settings II
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Campaign Structure
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Traffic & Keywords
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Ad Copy and Ad Extensions
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Device Performance
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Location Performance
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Ad Schedule Performance
Audit a Google Ads Search Campaign
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